Senior Capstone Project
I am introducing my own conceptual creative studio brand named Reva Studio, which is launching a collectible toy line derived from an original storyline called Botz. This project focuses on promotional branding that includes a poster and a package design with an instructional booklet. The Botz focuses its toyline branding by introducing Kenji, the central character of the Botz universe, and explores how storytelling, product design, and visual branding can merge to create an engaging collector experience. The inspiration of the toy’s character design incorporates a mix of other robot characters along with elements inspired from ninja and samurai influence.
BOTZ TOY and BRANDING
The branding direction for Botz's goal emphasizes simplicity with a refined futuristic edge and a subtle cyberpunk influence. The project features a striking poster of Kenji including additional parts available for customization. The visual system includes an eye-catching poster and packaging that shows off an overall clean, dark grey tone with contrasting colorful bold gradients that exhibits a mature, sleek modern tone. The display package comes together with an instruction booklet that includes assembly instructions and character lore. This project ties my excitement in developing creative storytelling with artistic depth, consumer product design, and brand engagement with its target audience.
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UPDates coming lATE april 2026
