Graphic Design
I develop brand identity systems that translate a company’s personality, values, and audience into clear, memorable visual design. My work includes logo design, color palettes, typography, and graphic assets that shape how a brand communicates across print, digital, and promotional platforms. I approach each project with a focus on visual storytelling designing identities that feel intentional, adaptable, and aligned with unique character for different industries.
Brand Identity
Spade began as a conceptual logo design idea focused on crafting a negative‑space logomark from a single word. Spade was intentional to evoke a luxury tone with elegant sculpted letterforms with contrast strokes and refined spacing to help elevate brand prestige along with timeless geometry, optical balance, and subtle sharp accents to enhance sophistication across print and digital touchpoints. Eventually the concept evolved into a luxury hotel brand design.
Brand Identity
Brand Identity
Legend of Mulan revision campaign
New revision of Disney’s Mulan turned into a darker mature tone animation movie. After the death of her father murdered by the huns .Mulan is on a vengeance quest. Mulan cleverly impersonates a man to enlist as a warrior in a vigilante clan to learn how to fight and protect her local community. while on mission to hunt and defeat the huns clan and kill the man who murdered her father. The Legend of Mulan reboot aims to integrate cinematic storytelling with a mature theme rating and include a subtle mix of anime style animation art and cyberpunk aesthetic tone. This Project explore my work redesigning a movie into a new reboot concept poster. Another piece I also worked on was designing a movie x Pepsi collab promotion advertising.
Movie Digital publishing MAgazine
For my Design Communications course, I developed a digital publication titled Empire Entertainment Movie Magazine Feature, a concept magazine focused on spotlighting major upcoming blockbuster films. This issue centers on Avengers: Doomsday, exploring the film’s narrative stakes and the cultural excitement surrounding Doctor Doom’s introduction to the MCU. A key highlight of the feature is Robert Downey Jr.’s highly anticipated return to the Marvel universe, examining how his comeback shapes fan expectations, franchise momentum, and the film’s overall marketing appeal. The project combines editorial design, visual storytelling, and entertainment journalism to create a cohesive, engaging magazine experience.
