BOTZ TOY Figures

The branding direction for Botz's goal emphasizes simplicity with a refined futuristic edge and a subtle cyberpunk influence. The project features a striking poster of Kenji including additional parts available for customization. The visual system includes an eye-catching poster and packaging that shows off an overall clean, dark grey tone with contrasting colorful bold gradients that exhibits a mature, sleek modern tone. The display package comes together with an instruction booklet that includes assembly instructions and character lore. This project ties my excitement in developing creative storytelling with artistic depth, consumer product design, and brand engagement with its target audience.