Capstone project: BOTZ
For my Capstone Project I introducing my own conceptual creative studio brand named Reva Studio, which is launching a collectible toy line derived from an original storyline called Botz. This project focuses on promotional branding that includes a poster and a package design with an instructional booklet. Botz focuses its toy line branding by introducing Kenji, the central character of the Botz universe, and explores how storytelling, product design, and visual branding can merge to create an engaging collector experience.
BOTZ TOY Figures
The branding direction for Botz's goal emphasizes simplicity with a refined futuristic edge and a subtle cyberpunk influence. The project features a striking poster of Kenji including additional parts available for customization. The visual system includes an eye-catching poster and packaging that shows off an overall clean, dark grey tone with contrasting colorful bold gradients that exhibits a mature, sleek modern tone. The display package comes together with an instruction booklet that includes assembly instructions and character lore. This project ties my excitement in developing creative storytelling with artistic depth, consumer product design, and brand engagement with its target audience.
Kenji Toy 3D Model
Promotional Poster
Instruction Booklet
Toy Figure and Pieces
sleeve
wrap package
Design Template
Front Side
Side
Backside
Side
Printed Prototype
The grid exhibition
The Grid exhibition at UTRGV March 30th- April 10th 2026 presented my Botz capstone project, that features a printed poster, retail‑style package design, and a combined instructional and lore booklet. These materials introduced the visual identity and world‑building behind the concept. A 3D‑printed Botz figure accompanied the display, giving visitors a physical representation of the toy’s design. Together, the pieces demonstrated how branding, packaging, and product form work as a unified into a presentation.
